Client input is the foundation upon which successful web sites are built. This document will help you articulate and identify the overall goals of your site design, including specific questions regarding message, audience, content, look and feel, and functionality.

Please answer the following questions so we can get a good foundational idea of what you are looking for.

Let’s get the questions started…

Your Name
Email
Phone
Existing Website URL
Company Name
Describe your organization in one paragraph
What specific areas of your site do you feel will be successful? Why are they successful?
What are the main reasons you are wanting a website?
What is the main business problem you hope to solve with the website? How will you measure the success of the solution?
Describe a typical user coming to your site. How often is the user online and what does he/she generally use the web for? How old is the user and what does he/she do for a living? (Use as much detail as possible in profiling your target user.
What is the primary “action” the user should take when coming to your site? (purchase, become a member, search for information, etc.)
What are the key reasons why the target user chooses your company’s products and/or services? (cost, service, value, etc.)
How many people (as far as you can tell) will access your site on a daily, weekly or monthly basis? How will you measure usage? Do you forecast usage to increase over the next year and by how much?
Use a few adjectives to describe how the user should perceive the site. (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.)
How is your company currently perceived offline? Do you wish to carry through the same kind of message through your web site?
Please list competitor URLs and please comment on the strengths and weaknesses of your competitors websites.
List any URLs of sites you find compelling. What specifically do you like about these sites?
If you’re working within a strict time frame, or have been given a mandatory launch date, list it here. If the project will launch in phases, kindly list proposed milestones and dates.
Please tell us your budget.
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